In recent years, companies have taken to social media just like their customers to advertise and promote their products. This has led to great things such as discounts, giveaways, and faster customer service models. Other companies have decided to use it to break away from the family-friendly imagery as best they can for something a bit more out there in order to win customers' approval. Sega is no stranger to going rogue on official social media channels, and its Twitter account has just recently said that all Sega fans in particular are "hot."