Saints Row is launching on August 23, and expectations for the game among its fans have never been higher. For a franchise that has evolved numerous times over the course of its installments, Saints Row never failed to ooze charm, and it bears its lowbrow humor with pride. Following an over-the-top Saints Row 4 that had players go up against an intergalactic overlord as the President of the United States, Volition had no choice but to give the franchise a soft reboot – a chance to return to its roots, and to also take those roots in a new direction.