Wednesday, 03 August 2022 00:00

Filmmakers Could Learn a Thing or Two from Jordan Peele's Nope Marketing

Written by Brittany Utley
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Unlike most films, the marketing for Jordan Peele's Nope manages to be misleading just enough to create a thrilling viewing experience.

This article contains spoilers for Nope. Marketing for a film has the potential to make or break the audience's reception, as well as its overall success. Posters, teaser trailers, and merchandising can often spoil some of a film's most intense moments or hopeful surprises. However, some filmmakers have mastered the art of concealing some of a film's most pivotal details to give its viewers a surprise. The latest example of this is Jordan Peele's newest film, Nope.

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