Monday, 12 September 2022 01:59

Ubisoft Will Start Charging More for Its ‘Big AAA Games’

Written by Daniel DeAngelo
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Ubisoft co-founder and CEO Yves Guillemot confirms that the Assassin’s Creed publisher will join the companies charging $70 for their next-gen games.

CEO Yves Guillemot recently confirmed that a $70 price point is going to be the norm for Ubisoft’s games from now on. $60 has been the default price tag of AAA games for decades, but an increasing number of publishers are deciding that’s no longer enough. While the publisher already announced that the standard edition of Skull and Bones would be $70 at launch, Guillemot’s statement confirms that the price point would be the publisher’s new standard in the future.

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