CEO Yves Guillemot recently confirmed that a $70 price point is going to be the norm for Ubisoft’s games from now on. $60 has been the default price tag of AAA games for decades, but an increasing number of publishers are deciding that’s no longer enough. While the publisher already announced that the standard edition of Skull and Bones would be $70 at launch, Guillemot’s statement confirms that the price point would be the publisher’s new standard in the future.