The Pokemon Company has issued a statement confirming that it has no problem with Nuzlocke runs. As the Pokemon franchise has spanned over two decades, plenty of its audience consists of older gamers who have followed the series since they were young. This means that for some the newer Pokemon entries are seen to be somewhat lacking in difficulty, leading certain players to add layers of challenge to the games. One of these difficulty measures is what is known as a Nuzlocke run.