The unprecedented success of the Marvel Cinematic Universe has seen an increase in the amount of video games tied to the comics. While some like Marvel's Spider-Man have resounding successes, others like Marvel's Avengers have been less well-received. With the recent announcement that EA Motive Studio is making a new third-person action game based on Iron Man, it is in a strong position to build upon what makes the best of the Marvel games so successful, while avoiding some wider pitfalls.