Recently, it seems that franchise movies have struggled to ride the line of bringing in good box office returns versus being acclaimed among critics. It's difficult for any movie to succeed at both of these equally, especially when critics already have a bit of a grudge against franchise superhero movies. Ideally, a movie that's enough of a hit with critics will also draw in a big revenue as more people would want to see something with good reviews, but that's not always the case. While studios obviously want to make money as their main priority, they shouldn't forget to win over the critics, as that lends more credibility and quality to their films.