Tuesday, 07 February 2023 21:00

The Tragedy of Prey's Marketing Strategy

Written by Joshua Kristian McCoy
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Remember that Predator prequel from last year? The world wasn't meant to know about the franchise it was attached to until the day it premiered.

In the modern era, the world gets more sequels, reboots, remakes, reimaginings, and blatant rip-offs than original ideas on the big screen. Most franchise pieces put their marketable names and faces all over every poster, but one recent example tried to escape that gimmick. Dan Trachtenberg's Prey is part of a beloved franchise, but if he'd had his way, we would've all been surprised.

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