Shо̄nen, given the major influence of Shueisha's Shо̄nen Jump magazine, is a demographic within the media of anime and manga that has developed to the point of being mistaken for a genre unto itself, given the various structural, thematic and contextual similarities of the various big hits to have emerged over the past four decades. Now long past the big boom of the Golden Age of Shо̄nen Jump, the various storytelling techniques and motifs that have become synonymous with Shо̄nen, especially those of the battling variety, are being deconstructed and re-purposed for a more modern approach to Shо̄nen manga.