Aftermarket CPU coolers are now more of a necessity than a novelty and AMD's 7000 series and Intel's 12th and 13th generation have upped the ante significantly as their unlocked processors tend to push thermal boundaries. This essentially means that one needs to be picky while looking for value when it comes to a good liquid cooling or an air cooling option for the CPU which not only gets the aesthetics and performance you desire, but also delivers both in the price bracket you desire.