Tron is one of the strangest franchises in Disney's long history. People have referenced it regularly since 1982. 28 years after the cult classic original, Disney helped to start the legacy sequel craze with its appropriately titled Tron: Legacy. The second entry performed well at the box office, but Disney's bizarre long-term strategy left a third entry in limbo. As humanity prepares to forget Tron again, Disney announces Tron: Ares for next year. The current marketing strategy isn't working out.